Collection: HERA

HERA is a luxury Korean beauty brand that captures the elegance and innovation of modern Seoul. Founded in 1995 under the Amorepacific Corporation, HERA has redefined beauty standards with its high-performance, contemporary products designed for the confident, sophisticated woman. Inspired by the vibrant energy of Seoul, HERA blends cutting-edge technology with timeless beauty, offering a curated collection of skincare and makeup that elevates daily beauty routines.

Known for its iconic Black Cushion Foundation, which delivers long-lasting coverage and a luminous finish, and the Rouge Holic Lipsticks, celebrated for their rich pigmentation and smooth texture, HERA brings a sense of luxury to every product. The brand’s SIGNIA Illuminating Serum is part of its premium skincare line, focused on enhancing radiance and skin elasticity.

With a global presence, HERA continues to empower individuals to embrace their authentic beauty, reflecting the spirit of the "SEOULISTA"—a modern woman who is elegant, confident, and effortlessly chic.